Retention and Priming Concepts to Improve Read-through

Let’s say you went to your freezer and pulled out a pint of ice cream. The container had pictures of citrus fruits, palm trees, and a beach.  When you opened the container the ice cream inside was bright neon...

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Behind the scenes of an indie publishing start up

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The Business of Writing Cheat Sheet

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Be Your Own Venture Capitalist: Investing in your start up via a 401K loan

In February of 2016, I finished up working at an oil and gas startup.  The decline in oil prices turned the business from a high growth company to one running out of cash.  As a result, the business sold...

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Craig Martelle and I talk about the business of writing Session 1

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Setting Up a Publishing Company? Don’t Make These Two Huge Mistakes

Don't make these common indie publishing mistakes when you decide to start a full-time publishing business. Your books are selling, your marketing is building a fan base and now you're contemplating what's next.  Maybe create a publishing company to manage your...

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